About Us

THE VANITY STANDARD
We believe that no one should have to compromise their health for beauty. Together with our brands, we’re taking a STAND AGAINST TOXINS in personal care, refusing to settle for anything but the safest, most effective products. We’re shifting the mindsets — and building a community of activists who want a better kind of beauty.
OUR INGREDIENTS
Ingredients can be harmful for different reasons. Some may dry out skin while others have been linked to cancer. Often, these ingredients are put into products to make them more pleasing — whether to smell a certain way, create a richer lather or give them longer shelf life. But our bodies don’t know how to process them. At Vanity Wagon, we ensure every ingredient in our products plays a positive role in your health. No downsides or compromises allowed.
OUR APPROVAL PROCESS
To get approved from us, a product has to be safe, effective and luxurious to experience. We’re uncompromising, some might say relentless, in our quest to find the best products, and we think you should be, too.
OUR PROMISE
We are committed to curating the best of natural beauty without compromising on efficiency and ensuring that all our products are cruelty-free.